Measuring, monitoring and communicating on our social impact
Angkor is a social company specialized in Cambodian fine Arts & Crafts, which strives to preserve traditional know-how in handicrafts. Our priority number one, however, is the fair development of local communities - leading to empowerment - and poverty alleviation for the people living in rural areas.
Poverty alleviation in remote rural areas
Another important point is that we chose to decentralize our main economic activity in rural workshops (next to the rural villages) so that our artisans can work near their families, and to lower the phenomenon of rural depopulation of the Siem Reap province. It generates economic development for remote rural areas, with better social inclusion as a result.
But how to assess whether and how this is really helping the beneficiaries (Which means concretely bringing to them a measurable benefit, as compared to populations with similar background who were not enrolled in Artisans Angkor program) ?
A meaningful partnership
Planète Urgence is a French association who supports projects being implemented in vulnerable contexts, where local people are socially and economically. They sent us a volunteer, whose mission was to create a long term survey to help us see how our social actions were really helping our artisans (direct beneficiaries) and their families/relatives (indirect beneficiaries).
Data collection through a survey campaign
It can be grouped into 5 overlapping categories:
1. Lifestyle impacts – on the way people behave and relate to family, friends and cohorts on a day-to-day basis
2. Cultural impacts – on shared customs, obligations, values, language, religious belief and other elements which make a social or ethnic group distinct
3. Community impacts – on infrastructure, services, voluntary organizations, activity networks and cohesion
4. Quality of life impacts – on sense of place, aesthetics and heritage, perception of belonging, security and livability, and aspirations for the future
5. Health impacts – on mental, physical and social well-being, although these aspects are also the subject of health impact assessment.
The survey will be conducted each year, among the artisans from the crafts workshops and silk farm. It is based on what we can call “non-income indicators” and is meant to answer questions regarding the quality of housing (ownership of the house, size, electricity, internet, materials the house was built with), health (health care, pregnancy, child sickness…), education (school enrollment of the children), satisfaction at work, well-being, and so on.
For example, we found out that 98.3% of the artisans children were enrolled in school last year, which is very encouraging.